INCENTIVE AND LOYALTY PROGRAMS (CA & CO RESIDENTS ONLY)

The Services may offer opportunities to receive certain services or benefits such as discounts or free or extended services (such as bonus streaming time or additional videos), which may require the provision of personal information. Such opportunities could be considered a financial incentive under applicable law (each, an “Incentive”). The Services may also offer certain loyalty programs (“Loyalty Programs”) that may qualify as a financial incentive under California law or “bona fide loyalty program” under Colorado law. When you sign up for Loyalty Programs, we collect your name and email address; we also collect information about your transactions in the Loyalty Program and your reward activities (such as redemption). We may disclose this and other personal information as described in When We Disclose Your Information.

When you participate in an Incentive or Loyalty Program, you agree to the terms of that Incentive or Loyalty Program and may revoke your participation depending on the Incentive (e.g., by opting out of emails or terminating a streaming service) or Loyalty Program (by contacting us as described Loyalty Program terms). To the extent that you request the deletion of your personal information, you may not be able to continue to participate in certain Incentives or Loyalty Programs, because we require certain personal information to provide you access or manage your account and keep track of your rewards. We also may sell or process certain information provided in connection with your Incentive or your Loyalty Program information for targeted advertising, including when we disclose it to Loyalty Program partners, advertising partners, ad networks, and advertisers, as described in When We Disclose Your Information.

To the extent we can determine the value of your information, we consider the value of providing you with a more personalized experience as well as the expenses we incur in providing Incentive or Loyalty Programs that are reasonably related to the costs associated with offering the Incentives.