PERSONAL INFORMATION WE COLLECT AND PURPOSES

INFORMATION WE COLLECT
In connection with providing the Services, we collection information about you and, if you allow others to use your Services, about those individuals. Below we explain the categories of information we collect and the purposes for which we use them. Each SAXUM Service’s collection and usage of your information may vary.
Information you provide to us:
•    Contact and account registration information: For example: name, email, postal address, telephone number, account username and password, business contact information, contact information about others that you provide, and any information you may provide to us at an event or in person.
 
•    Identification information, demographics, and interests: For example: as permitted by law, date of birth, race,* ethnicity,* gender, interests, lifestyle information, school and sports information, photos, social media credentials.
 
•    Commercial and Transactional: For example: credit/debit card details, purchase history, delivery address, membership information, reservations and other travel related information, meal preferences, and the personal details of your guests. Please note that payment information may be collected and processed by our payment processors.
 
•    User-generated content: For example: photos, videos, audio, and other information you may submit to us, such as comments on our forums.
 
•    Research and feedback: For example: comments that you send us through online forms and social media platforms, by email, over the phone, by mail, or in surveys.
 
•    Audio and video: For example: audio recordings of customer service calls or security video footage if you visit one of our properties.
 
•    Wellness and Fitness Data: For example: step counts or physical activity from connected apps or devices, fitness levels, wellness goals, nutritional preferences, and completed workout challenges.
 
•    Biometric identifiers:* For example: as permitted by law, facial scans or fingerprints we collect at SAXUM associated theme parks, studios, or our offices.
 
•    Health Data:* For example: as permitted by law, vaccine or symptom related information.
 
•    Inferences: We may use the information you provide, along with the information we collect automatically and from third parties, to make inferences about you, including your preferences and interests.
Information we collect automatically from you and/or your device:
•    Device information and identifiers: For example: IP address, cookie IDs, browser type and language, operating system, platform type, device type, and advertising and app identifiers.
 
•    Connection and Usage (including information collected through cookies): For example: domain names, browsing activity, scrolling and keystroke activity, advertisements viewed, forms or fields you complete or partially complete, search terms, whether you open an email, content (including videos) you view and duration, quality of the service and interaction with the content, logs, and other similar information. If these events occur while you are offline, they may be logged and uploaded to us when you next connect.
 
•    Geolocation*: For example: city, state and ZIP code associated with your IP address or derived through Wi-Fi triangulation. We will ask for your permission before using your precise location from GPS-based functionality on your mobile devices.
*Please note: this information is considered “sensitive” under certain laws, and we process this information in accordance with applicable legal requirements.
Information we collect from others:
•    Information from other users: For example, contact information, interests, school information, photos, other user generated content that contains information about you.
 
•    Information from public and commercial sources (including advertising and analytics partners, consumer data resellers, public records databases, content partners, and other business partners): For example, demographic including at a household level, contact information, inferences about your preferences, viewing and other consumption choices, loyalty program membership, and purchasing data.
 
•    Our Related Businesses and previous affiliates : Subject to their own policies and controls, we receive certain categories of information from our related businesses.
 
•    Social Media Information: For example, if you interact with us through a social media service or log in using social media credentials, depending on your social media settings, we may have access to your information from that social network, such as your name, email address, friend list, photo, age, gender, location, birthday, social networking ID, current city, your comments about our Services, and the people/sites you follow.
 
•    Information from Third Party Partners in Connection with providing the SAXUM Services (including payment service providers, TV or Internet Service Providers, Media and Streaming Media Device Providers or Retailers, Mobile Phone Carriers): For example, contact information such as authentication information, account legitimacy, search requests and log events.
Information that we collect for business-to-business relationships:
•    Business contact information: For example, company name, your name, email address, telephone number and job.
 
•    Transactional information: For example, bank details of suppliers, credit/debit card details, purchase history, delivery address.
 
•    Demographics: For example (as permitted by law), ethnicity (minority owned businesses), gender (women-owned businesses)
 
•    Due diligence information: For example, contact information, nationality (as permitted by law), job title, age, date of birth, gender, country of residence, employment and education information, public, religious, political or trade union role (each as permitted by laws), personal and professional affiliations, connections to criminal activities or offences related to money laundering.
 
•    Events Information: For example, travel information including passport and visa, meal preferences and restrictions, payment details, and guest’s details.
 
•    Social Media and Lifestyle Information: For example, if you interact with us on social media or other platforms as an influencer or an athlete, we may have access to your name, photos, age, gender, location, birthday, social networking ID, current city, interests, lifestyle information, list of followers, engagement with your posts, school and sports information.
 
•    Information we collect automatically from you and/or your device as described above
We collect information related to our business to business relationships from you, your company, your representatives, trade associations, social media, public information databases, business data resellers, publicly available sources, your sponsor and other partners (such as marketplaces), you or your company’s responses to our due diligence questions, third party risk, compliance screening and data validation tools and databases, such as those provided by LexisNexis Risk Solutions. 
HOW AND WHEN WE USE INFORMATION, INCLUDING FOR MARKETING AND ADVERTISING
We use the information we collect to provide our Services and communicate with you. We also use it to improve our Services, develop new products and services, give recommendations, deliver personalized consumer experiences (including marketing and advertising for our own and others’ products and services), and to comply with law, prevent and investigate fraud and other illegal activities, and for other safety and security purposes.
To provide the SAXUM Services, for example by:
•    responding to your requests or inquiries, including technical support
•    fulfilling orders you have placed
•    authenticating you or verifying your identity
•    identifying you or inferring your identity when you use the SAXUM Services on multiple devices or web browsers to provide continuity and for the purposes set forth below
•    providing ticketing, payment services, mapping guidance, and offers
•    displaying content you generate, such as video and comments
•    processing your information for promotional campaigns such as sweepstakes and contests, and for surveys, online and offline panels and focus groups
To communicate with you, including for marketing purposes, for example by:
•    sending you service-related communications
•    sending you customized newsletters, surveys and information about products, services and promotions offered by Saxum Production , Our Related Businesses, and partners with which we work
•    managing business customer, supplier, and other business relationships, including pursuing potential business opportunities, issuing or paying invoices, sending event invitations, and managing access of business contacts to our systems
To understand your use of and make improvements to our services, for example by:
•    carrying out research and analytics for uses including improving services and developing new ones
•    Create measurement and analytics reports for us and others
To personalize the experience and deliver relevant advertising, for example by:
•    providing you with customized product experience, including personalized newsletters, viewing and other content recommendations from SAXUM Production, Our Related Businesses, and our other partners
•    providing you with advertising, including targeted advertising, based on your activities and interests
•    helping third-party advertisers and programmers deliver more relevant advertising on our Services and other services and platforms (such as web, tv, and mobile) and offline
•    creating and updating profiles and audience segments that can be used for analytics, targeted advertising and marketing purposes described above
•    identifying you when you use the SAXUM Services
To build and manage business-to-business relationships, for example: 
•    sending communications for business purposes and pursuing potential business opportunities
•    managing customer, supplier and other business relationships
•    sending event invitations, marketing emails and campaigns, and tracking the effectiveness of such communications
•    conducting compliance and risk management activities for business-to-business relationships
•    communicating with you as an influencer about a shared social media campaign, and associated analytics
To comply with law, prevent and investigate fraud and other illegal activities, and for other safety and security purposes:
•    compliance with laws and regulations
•    managing risks to our business and protecting the reputation of our businesses
•    protecting the safety and security of users and visitors to the SAXUM Services
•    protecting our digital and physical properties
•    detecting and preventing fraud and other activities that may be illegal or in violation of our Terms of Service for that respective SAXUM Service
•    protecting against threats to our talent, leadership, workforce and organization
We may combine all the information we collect from or receive about you for the outlined purposes. We may aggregate or deidentify your information and may use, share, rent or sell aggregated or deidentified information for any purpose, and such information is not subject to this Privacy Policy.